AIDS WALK PORTLAND

IDENTITY & CAMPAIGN

In an effort to rethink their brand, AIDS Walk Portland approached us to develop a hopeful, upbeat identity.

The logo’s bright colors represent the diverse AIDS Walk Portland community, with letterforms standing tall on each other’s shoulders.

Using that foundation, we crafted a campaign that emphasizes the casual, outdoor fun of the event. Out-of-home, print, and online materials were created.

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